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Official Standards for Web Page Design & Maintenance

 



Web Site Development Best Practices

Following is a list of web developemnt best practices. All FSU web page publishers are encouraged to review and implement these techniques in their web projects.

 

Site Content

  • Structure page content to facilitate scanning (use subheads, bulleted lists, highlighted keywords, short paragraphs, for example)
  • Organize content in invert pyramid style, i.e. most important content to least important content.

File Management

  • Name the first page of your site index.htm.
  • Keep filenames simple and obvious.
  • Never use spaces in your file names.
  • Keep filenames all lower case.
  • Use folders to organize your site. Place like items - images, downloads, audio - in separate appropriately-named subfolders.

Page Design Elements - Navigation

  • Match links with the title of the page they link to, so the user is immediately oriented.
  • Take care not to disable the Back button (by using immediate redirects or opening a new browser window, for example).
  • Keep navigation tools consistent and in the same place from page to page.
  • Use site maps or tables of contents for large, complex sites.
  • Don’t use underlining for non-linked text. Underlining denotes a link on the web.
  • Include a skip navigation link at the top of each page to allow a screen reader to jump directly to content on a page.

Page Design Elements - Formatting & Alignment

  • Use consistent alignment (for tables, titles, text, images, etc.) on all pages.
  • Use consistent sizes and spacing for titles and text from page to page.
  • Add white space to enhance the legibility and look of your page. White space is the empty area on a page that gives the eye a place to rest and, by providing contrast, highlights the graphics and text that it surrounds
  • Avoid typing in ALL CAPS. Large block of capitalized text are more difficult to read.

Page Design Elements - Page Size

  • Limit vertical scrolling to 1 1/2 to 3 screens of text; if longer, break into separate pages. Put important content at the top of the page so that it can be seen in the first screen.
  • Design pages to download in as fast as possible. A download speed of less than 10 seconds (file size of 30K or less) is ideal but difficult to achieve. Maximum file size should be 50K.

Page Design Elements - Colors & Backgrounds

  • Choose light backgrounds with dark-colored text--the greater the contrast, the more legible the page.
  • Limit using background patterns. If you use them, very low contrast images work best.

Page Design Elements - Graphics

  • Avoid using images larger than 50K.
  • Use a maximum width of 350 pixels for photos.
  • Follow the 800x600 resolution guide for the width of your graphics. To do this, graphic width should not exceed 760 pixels.
  • Use a consistent style of graphics from page to page. Repeating the same graphic devices (bullets, bars, buttons, icons) allows subsequent pages to load faster.
  • Use a graphics program such as Adobe Photoshop to resize large images.
  • Learn to scan your graphics.
  • Learn to and fine-tune (optimize) your graphics.
  • Crop your images carefully to show essential information only.
  • Consider use of thumbnail images that link to a larger image.
  • Make a text-only version of a graphics-intensive page.
  • Use buttons and HTML links rather than image maps.
  • Use animation sparingly, it is distracting.
  • Avoid "Under Construction" signs.

 

 
 

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