Our Vision

With the continued emergence of new technologies and the increased reliance by citizenry on mediated messages the department of mass communication must become a local, regional, and national leader. It is necessary for our department to take an active role in producing and explaining mediated messages. One way of doing this is by producing graduates who understand the process of creating mediated messages and the power these messages possess. Another way of doing this is to work in collaboration with members of the university, local, regional, and national communities in ways that help further explore and explain these processes.

The department will provide students with a well-rounded look at the mass communication field. The department will provide excellent instruction in the areas of audio production, video production, and broadcast journalism. Future faculty allocations and facility upgrades should be made with these areas of concentration in mind. Also as increased faculty and facilities become available, the department will look to expand its mass communication-related curriculum by revising its multimedia offerings and by adding courses dealing with media sales. The Department of Mass Communication will continue to take a more active role in serving the local area and the surrounding region.

 

Our Mission

We believe that higher education should prepare students for not only career success, but also civic success. Ultimately the department seeks to stimulate intellectual curiosity, imagination, rational thinking, thoughtful expression, and independent learning. These are the skills necessary for success in any mass communication related field. In order to allow students to acquire these skills the Department of Mass Communication couples hands-on experiences with theoretical course work. The department supports a strong program of co-curricular, extracurricular and internship activities to help students to gain an understanding of the role of our discipline in society. Students who complete the program will possess a broad understanding of the foundations of our field and acquire an in-depth knowledge of at least one area of concentration.

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"[J]ournalism school and other mass communication curricula are not best used when they train students for the first six months of their employment; they should rather prepare their graduates for the years that follow the first six months: not in the skills which enable the young employee to do well at first, but rather in the understandings which enable him to do well throughout his career. There is no reason why he should not learn some skill, too; but, whenever there has to be a choice of time between learning the vocational skills and gaining the broad understanding of society and mass communication's place in it, the time should always be used for the broader and less immediately useful studies. The schools should aim for the long, not the short term; for on his job the new man can much more easily learn the skills of his job than he can learn to understand human beings, social organization, government, economics and science."

--Wilbur Schramm, Early Mass Communication Scholar

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