With more than two months left to go in the fiscal year, the 2000-2001 Frostburg State University Annual Fund campaign exceeded its established goal of $120,000 by over $5,000, due to successful direct mail and telemarketing campaigns.
Approximately 3,200 FSU alumni, friends, parents, faculty, staff, corporations and organizations contributed an average of $39 in support of FSU and its programs. An aggressive fall and spring telemarketing campaign was the key to the fund's success.
Over 50 student telemarketers phoned alumni and parents to ask for unrestricted gifts to the University. The students' three goals were to update alumni information, thank them for their continued support and ask for a gift to this year's campaign. Workers also informed alumni of the new initiatives and projects being undertaken by the University and invited alumni and parents to upcoming events at the University.
The success is due to the hard work and dedication of the FSU students involved in this year's campaign, says Christopher J. Harmon, director of FSU Annual Giving.
"The students continue to be the driving force of the fundraising effort here at Frostburg State," Harmon says. "Alumni and parents enjoy conversations with our current students and support the University because of these personal phone contacts."
Contributions to the Annual Fund help with student scholarships, student development, student work programs, the alumni association, faculty/staff/university development and university and cultural events.
For more information or to make a contribution to the FSU Annual Fund, contact Harmon at (301) 687-4758.
For further information on this release, contact:
Office of News and Media Services
Frostburg State University
101 Braddock Road
Frostburg, MD 21532-2303