For the eighth year in a row, the FSU Annual Fund has met and may exceed its established fund-raising goal. With less than two months left to go in the fiscal year, the 2001-2002 FSU Annual Fund campaign has raised nearly $156,000, ($36,000 over last year's goal) in unrestricted funds in support of Frostburg State University. This all due to successful direct mail and telemarketing campaigns.
An aggressive fall and spring telemarketing campaign conducted toward over 26,000 FSU alumni, as well as 4,500 parents, friends, faculty, staff and numerous organizations was the key to the fund's success. Over 3,200 contributors each donated an average of $49 in support of FSU and its programs.
During fall and spring phonathons, more than 50 student telemarketers phoned alumni and parents to ask for unrestricted gifts to the University. The students' three goals were to update alumni information, thank them for their continued support and ask for a gift to this year's campaign. Workers also informed alumni of the new initiatives and projects being undertaken by the University and invited alumni and parents to upcoming events at the University.
"FSU students were the key to the success of this year's and previous years' campaigns," says Christopher J. Harmon, director of FSU Annual Giving. "They are professional, dedicated and hardworking."
"The students continue to be the driving force in the fund-raising effort here at Frostburg State," Harmon says. "Alumni and parents enjoy conversations with our current students and support the University because of these personal phone contacts."
Contributions to the Annual Fund help with student scholarships; student development; student work programs; the Alumni Association; faculty, staff and university development; university events; community service projects; and the Cultural Events Series.
For more information or to make a contribution to the FSU Annual Fund, contact Harmon at (301) 687-4758.
For further information on this release, contact:
Office of News and Media Services
Frostburg State University
101 Braddock Road
Frostburg, MD 21532-2303