Timothy Kershner, a seasoned communications professional who led Alvernia College’s rebranding process and marketing campaign, has been named vice president of Frostburg State University’s new Division of Communications and Media Relations. FSU President Jonathan Gibralter announced the selection to the campus community on March 15.
“Mr. Kershner will bring to Frostburg State University an abundance of experience and expertise in communications and media relations,” Gibralter said. “His appointment represents the first step in FSU’s new integrated marketing and communications strategy that will bring the University the national and international attention it deserves.”
Kershner, director of public relations at the Reading, Pa., college, has more than 20 years of communications experience both in the business world and in education. At Alvernia he led the effort to produce a brand and marketing plan based on internal and external research and coordinated the plan’s launch and implementation. His experience encompasses marketing, publications, writing, management, press relations and working with a variety of communications media. He also serves at Alvernia as an adjunct faculty member in both the business and communications departments.
“I’m looking forward to the opportunity to be part of what’s going to be an exciting future for the University, as well as the Western Maryland region,” Kershner said. “FSU already has a great team in place, and I’m honored to have the chance to make a positive impact on the development of the University.”
Kershner’s selection came following a national search in which more than 50 applications were received.
Kershner holds a master of business administration degree with a concentration in marketing from St. Joseph’s University and a bachelor of arts degree in communication arts from Elizabethtown College.
For more information about FSU, visit the Web site at www.frostburg.edu.