The Council for Advancement and Support of Education (CASE) has named Frostburg State University a Bronze award winner of its 2009 Circle of Excellence awards program. FSU was recognized for its campaign case statement, “Staking Our Claim: The Campaign for Frostburg,” in the category of Individual Fundraising Publications: Case Statements and General Cultivation Publications. This year, 692 institutions from around the world submitted more than 2,860 entries in the Circle of Excellence awards program.
The “Staking Our Claim” campaign case statement was created by GCF Marketing in conjunction with several members of the FSU Communications and Media Relations team: Colleen Stump, associate vice president for University Advancement and director of Publications; Becca Ramspott, public information specialist, Technology and New Media; and Ann Townsell, assistant director of Publications. The FSU Foundation used the campaign case statement to kick off a $15 million comprehensive campaign, Staking Our Claim: The Campaign for Frostburg.
“The goal of this piece was to issue a call to action to alumni, donors and other friends of Frostburg State University to step up to the plate and get involved in helping FSU continue to provide an exceptional educational experience to its students and faculty,” Stump said. “The case statement relied on a multi-faceted approach that included compelling personal stories about notable donors, persuasive data and statistics and strong messages about how dire the current economic situation is for funding higher education. We’re very pleased this piece was recognized by CASE.”
CASE is one of the largest international associations of education institutions, serving more than 3,400 universities, colleges, schools and related organizations in 61 countries by providing resources for professional development, information and standards in the fields of education fundraising, communications, marketing and alumni relations.
Situated in the mountains of Allegany County, Frostburg State University is one of the 13 institutions of the University System of Maryland. FSU is a comprehensive, residential regional university and serves as an educational and cultural center for Western Maryland. For more information about Staking Our Claim and supporting FSU, visit www.frostburg.edu/admin/foundation or call 301-687-4161.