Thanks to a District II Venture Capital Fund from the Council for Advancement and Support of Education, Frostburg State University successfully organized and hosted Social Media ReBoot Camp, a daylong learning workshop for communicators who use social media as part of their work at institutions within the University System of Maryland.
Top row, from left: Jeff Raymond, Latoya Jefferson, Jamie Bushong; second row: Gavin St. Ours, Eric Manns, Alex Priest; third row: Elyse Ashburn, Peggy Boney, Meredith Purvis, Dinah Winnick, Erin Chrapaty; front row: Missy Marz, Becca Ramspott, Caelie Haines
The event, held Aug. 19 on the FSU campus, brought together 17 staff members from universities throughout the state of Maryland and featured keynote speaker Alex Priest, director of marketing for GeniusRocket, a company based in Washington, D.C., that specializes in crowdsourced video production and marketing. Topics ranged from integrating social media into overall marketing practices and measuring social media metrics to keeping up with trends in using social media effectively. Participants broke out into smaller work groups and held discussions about their respective institutions’ social media efforts.
“Frostburg organized Social Media ReBoot Camp so we could create an opportunity for University System of Maryland schools to ‘reboot’ our collective knowledge of how to use social media effectively for communications, marketing and educational purposes,” said Becca Ramspott, Frostburg’s public information specialist in technology and new media. Ramspott wrote the grant proposal for the CASE fund and leads FSU’s Social Media Group, a campuswide team of faculty and staff who develop social media strategies for the University.
“A major goal of Social Media ReBoot Camp was to form a stronger collaboration and pave the way for regular exchange between USM communications staff who use social media, as part of USM’s focus on coming up with effective ways to build and leverage available resources,” Ramspott said. “As a result of the event, USM is now adding social media contact information and resources to their website, and University of Maryland, Baltimore County, is planning to host a follow-up social media conference to continue this collaboration. We’re really happy this has opened the door to sharing knowledge this way, and incredibly grateful to CASE for realizing this opportunity and supporting it through funding.”
To learn more about FSU’s social media efforts, check out frostburg.edu/socialmedia and visit facebook.com/efrostburgcomm. For more information on CASE’s Venture Capital Fund for District II, visit www.casetwo.org.