You're seeing this message because you're using an older version of Internet Explorer that is unsupported on our website. Please use these links to upgrade to a modern web browser that fully supports our website and protects your computer from security risks.
Advertise your events and opportunities for students in SpotlightOnline, Student & Community Involvement's eNewsletter.
Please review the guidelines below should you wish to participate.
WHAT IS SPOTLIGHTONLINE?
SpotlightOnline is an weekly electronic newsletter promoting campus-wide events and opportunities. It also includes general editorial-style links throughout that are intended to draw students through the email and keep them returning – i.e. random world news, tips, advice etc. which students might find interesting.
It has served as a direct-marketing piece promoting brand awareness, strategic direction and the goals of the Department of Student and Community Involvement and areas within the Division of Student & Educational Services.
SpotlightOnline is produced by the Social Marketing Team and more specifically, the SpotlightOnline coordinator, marketing intern Tyeisha Pinnock. The Social Marketing Team is advised by Missy Martz.
Currently, the SpotlightOnline has an average open rate of 46% for undergraduate students and 17% for faculty and staff. Education's industry average open rate of eNewsletters is around 17% and we now meet that standard.
SpotlightOnline is distributed via email through an online paid service, Constant Contact. Each semester a query is run to update the email database. That being said, anyone who receives ConstantContact may choose to unsubscribe or opt-out at any point.
The target audience is undergraduate students. However, it is also distributed to faculty/staff who haven't chose to opt-out and any prospective students or family members who have registered to receive it.
WHAT SPOTLIGHTONLINE ISN'T?
HOW TO SUBMIT YOUR EVENT
Submit your event at events.frostburg.edu. Please provide as much information as possible and include a jpg photo . Under "Department Type" multiple select "Student Activities" in addition to any other type that might be appropriate. By selecting "Student Activities" this will alert the SpotlightOnline Coordinator to include in SpotlightOnline
We encourage links to rich-media such as YouTube videos, URLs, polls and surveys. Think enhanced-value content. Students thrive on rich media and expect it. It is more than the date, time, and location of an event. Yet, at the same time it is small blurbs of information, not paragraphs. Think MSN – create a small blurb and include a relevant video/image and URL that drives them to more information on your website.
The following items are required to be considered an event
If any of your event information changes (i.e.. sold out, rescheduling, cancellation), it is your responsibility to let us know before Friday at noon prior to publication on Monday.
In addition, please log into events.frostburg.edu and add the word "CANCELLED" in front of your event title . We will not publish any TBA or TBD events. We will not accept events submitted through any other means - including taking it from prior publication, emails or verbal requests. The SpotlightOnline staff reserves the right to edit announcements as needed to fit the design and space limits of this publication.
14 DAYS PRIOR TO THE EVENT excluding days the University is closed such as Spring Break. Normally, we only market events occurring in the upcoming week. If you want to advertise your event for more than one edition, you MUST submit your event 2 weeks prior to the first edition in which it will appear.
Iit ipsum aliquet. Fusce non posuere elit. Cras volutpat purus vitae magna laoreet sit amet .
orci. Nulla interdum dolor ac libero mattis in accumsan orci condimentum. Morbi tristique viverra risus, eget aliquet ante ultrices at. Pellentesque nisi quam, viverra a suscipit sed, dictum a sapien. Nunc augue lacus, vulputate id aliquet vel, dignissim ac libero. Donec id felis libero. Sed aliquet, mauris in sollicitudin lacinia, dolor turpis vulputate velit, in tempus eros dolor sit amet quam.
Quisque vel tincidunt risus.