Digital Marketing Strategies

  1. Have a mobile mindset
  2. Connect your web, mobile and lead-generation goals
  3. Engage mobile users with location-based ad targeting
    • Also, geofencing but must be TIMELY, HELPFUL and NEVER a constant inundation
  4. Use text and multimedia messaging for most awareness (texts have highest open-rate of all platforms)
    • Extexting
    • Protexting
    • SlickText
    • SumoText
  5. Increase email open rates when you optimize for mobile
  6. Lead audience to social site with email
  7. Drive traffic with relevant information

Measurable Goals

Objective
Possible goal to measure

Brand awareness

web traffic, page views, video views, downloads

Engagement

comments, likes, shares, retweets, forwarding content, links others use to push traffic your way (inbound links)

Lead generation

form completion, form downloads, email subscriptions

Customer retention

returning web traffic, decreased/low UNsubscribe rates, consistent growth of “likes”

 

Call to Action

A call to action is critical—what do you want them to do and how quickly do you want them to do it? Consider using one of the following action words:

  • CLICK
  • SIGN UP
  • FOWARD
  • RETWEET
  • SHARE
  • INVITE
  • DONATE
  • LINK
  • CONNECT
  • GO TO
  • SUBMIT
  • BUY

 

The goal is to develop or change behavior—if it doesn't, your content is just noise.