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Frostburg State University Launches Marketing Campaign to Better Tell Its Story

Frostburg State University Launches Marketing Campaign to Better Tell Its Story

“One University. A World of Experiences” Center of Message

FROSTBURG, Md. – Frostburg State University President Jonathan C. Gibralter unveiled the University’s new marketing campaign as part of his annual convocation and campus celebration on Friday. Featuring a new tagline, “One University. A World of Experiences,” the campaign reflects Frostburg’s growing emphasis on providing students with transformative experiences as part of their educational journey and is designed to better share Frostburg’s story with the larger community.

A new video, with a focus on three main themes – experiential, sustainable, affordable – was shown at the end of Gibralter’s address, and then those gathered left the Alice R. Manicur Assembly Hall to find the Lane University Center transformed into a festival celebrating the new campaign.

The University video can be viewed here:

“Students are looking for a university where they can participate in programs and activities that reflect how interconnected and complex everything is,” Gibralter told the assembly. “They want to live and learn in quality facilities and interact with diverse and talented faculty and staff who care about them and the work they’re doing. And they want to do all of this by investing in a solid educational experience and accruing the least amount of debt possible.” These are elements that are inherent in a Frostburg education, which the new marketing campaign will emphasize.

In 2012, FSU engaged a marketing research firm to help the University clarify its position in the marketplace, surveying current and prospective students and parents, alumni, guidance counselors, donors and faculty and staff. Two strong themes emerged from that research. One stated that FSU had a strong program of experiential education where students are given many opportunities to reinforce what is learned in the classroom by activities. The other stated that FSU launches its graduates to professional success, achieved not only through strong academics and experiential education, but also through personal attention and guidance that help students find their best paths upon graduation.

The “World of Experiences” also refers to FSU’s expanding global initiatives, in bringing students from other countries – 23 nations this year – to campus for the new perspectives they can share with American students, and in the many affordable opportunities for FSU students to visit other parts of the nation or the globe, both in long-term and short-term programs, from which they return with a broader world perspective.

Encouraging those present to take up their own roles in shaping the University’s future, Gibralter challenged the assembly to embrace the priorities of the University’s strategic plan, which are:

  • Develop and support academic programs and student services that prepare a changing student population for an era of complexity and globalization.
  • Enhance facilities and the campus environment in order to support and reinforce student learning.
  • Increase student quality and institutional retention and graduation rates while encouraging baccalaureate students to persist to graduation.
  • Recruit and retain diverse and talented faculty and staff committed to student learning and University goals.
  • Promote activities that demonstrate the University’s educational distinction.
  • Serve as a collaborative partner in the cultural, social and economic development in Western Maryland, the region and the state.

“Ladies and gentlemen, you are our storytellers,” Gibralter said to those assembled and to the broader University community of alumni and friends. “You are creating our story. You make it believable. As you have seen, we have many stories to tell, and unlike Vegas, what happens in Frostburg no longer stays in Frostburg. We have so much to celebrate.”

The convocation also addressed a number of recent successes, most recently a fall 2012 enrollment that showed the largest-ever transfer class, 507 students; a 9.5 percent increase in the freshman class; and retention of freshmen to the sophomore year of 77 percent, which is above the national average and the highest rate at FSU for at least seven years.  

The event was live-streamed. An archived copy of the event can be viewed at until Wednesday, Oct. 9. Search the hashtag #frostburgfallconvo for observations and conversations about the event. Follow @frostburgstate on Twitter, view excerpts and images on the University’s Facebook Page and search pictures at #frostburgfallconvo and #instaFrostburg on social media like Instagram, Twitter, Tumblr and Facebook.

Situated in the mountains of Allegany County, Frostburg State University is one of the 12 institutions of the University System of Maryland. FSU is a comprehensive, residential regional university and serves as an educational and cultural center for Western Maryland. For more information, visit or Follow FSU on Twitter @frostburgstate.


For further information on this release, contact:

Office of News and Media Services
Frostburg State University
101 Braddock Road
Frostburg, MD  21532-2303

Telephone: 301-687-3171
Fax: 301-687-7589