The Social Marketing Team began in September 2008 when former student Sharlea Shackelford '09 expressed the need for Frostburg State University to create a Facebook page to connect with students online. And thus began the origins of the Student and Community Involvement Facebook page and the leap into the digital age of marketing.

Over the years since then, Social Marketing has grown to meet the needs of current students and the campus community with the goal of engaging students in conversation and marketing Frostburg State events and opportunities to its constituents through various mediums and online forums.

Our first photos were uploaded to Flickr in July 2009. In the years since, Social Marketing Team photographers have captured thousands of photos at major Frostburg State events and student organization events. Just this past year, Social Marketing Team student photographers captured 26,000 photos at 93 events.

The first edition the electronic newsletter SpotlightOnline was published in September 2009. Since then, SpotlightOnline has been published weekly every semester since. SpotlightOnline is distributed to every undergraduate student, faculty and staff who have the option to opt-out at anytime. SpotlightOnline has grew from an 8% open rate in 2009 to an average 48% open rate.

Social Marketing Team posted its first tweet "Hello Frostburg!" on Twitter in September 2010.

As Instagram gained popularity, the Social Marketing Team assumed the personna @frostburgstatelife and began to ask students to tag their photos with #instaFrostburg.

As Snapchat became more relevant for our students, @frostburgstlife was added as a social media platform in Fall 2016. Special events around campus often have stories and Snapchat filters to share with your friends.

Today, the Social Marketing team maintains two Facebook accounts - Student and Community Involvement and Social Marketing Team, the Instagram account @frostburgstatelife, a Twitter account @thesocialbobcat, a Snapchat channel @frostburgstlife, and creates videos for the YouTube channel, SMTatFSU and the electronic newsletter SpotlightOnline.


Miranda Allison
Desiree Allison-Towson
Jasmine Alston Monroe
Megan Alvarez
Kelsey Bacon Robertson
Osirus Babb
Rashad Bass
Jenn Beard
Zachary Beck
Patrick Bell
Albert Boakye
Andre Blockett
Gerard Bowes
Elijah Causey
Donovan Carter
Naya Cheatem
Alexus Clanton

Megan Coleman
Matinicus Creek
Michael Cummins
Imena deBarros

Sam DeMartino
Deborah Wiles Devlin

Steven Dittmer
Cierra Dupree
Alexis Dwemoh
Chi-Chi Dureke
Brehanna Edwards
Ryann Elery
Sam Fike

Bri Fisher
Jonathan Franklin
Stephanie Giles
Jasmine Glenn
Rayna Goldsborough
Rose Gause
Alana Gonzalez

Laura Gore
Mikaela Graves
Stephenie Green
Malinda Grimm
Blake Grudzien
Francis Hebb

Jazlyn Heeter
Breunna Henderson

Brandon Holmes
Jeffrey Hosselrode
Michael Hounshell

Rashad Bass
Brandon Johnson
Allie Kern
Melvin Kiah

Daniel Koval
Jose Lopez

Maria Eliana Lopez
Roland Lovett
Lauren Ludvigsen
Tommy Markowski
Carolyn Maxim Etherington
Becca Meyers
Katie McCartney
Ly-Anh McCoy
Tevin McDonald
Rachel McGowan
Michael McNair
Daniel Meiselman
Koda Murphy

Z Mollon
Emily Moses
Allie Nickels
Joseph Ogunsanya
Becca Patterson
Sofia Aquero Petros
Ha Pham
Tyeisha Pinnock
Samantha Politis
Blair Raughley
Andrew ‘Dylan’ Ravenscroft
Jetun-Nadine Reeves
Rebekah Litz Rishell
Rosemary Rosser
Kendall Sells
Dasia Scott
Michael Seabron
Sharlea Shackelford
Brandie Shackelford
Crystal Shackelford
Kate Sine
Rob Smallwood

Josh Sparks
Rose Trimper
Sonte Stanley-Ugboaja
Davonne Walker
Danielle Ward
Carissa Warnick
Bennie Watson
Alexis Williams
Ashley Willingham
Garrett Willingham