Strategic Plan

Objectives and Key Results FY26–FY27

This two-year strategic plan extends Frostburg State University’s (FSU) strategic priorities through 2027, integrating the FY26 Objectives & Key Results (OKRs) with the work of the University Advisory Council (UAC) Strategic Planning Committee. Guided by broad input from faculty, staff, students, and senior leadership, the plan affirms FSU’s commitment to enrollment growth, financial sustainability, user experience improvements, campus culture, and academic excellence. Strategies will be further developed at the Division-level and further enhancements made to the key results for FY27 based on FY26 progress.

OKR graphic

Click the text below to expand and view the objectives.

  • OBJECTIVE I
    Increase Enrollment
    1. Increase first-time, full-time student headcount from 550 to 625 (14%).
    2. Increase transfer enrollment from regional community colleges from 275 to 325 (20%).
    3. Increase total graduate enrollment from 600 to 720 (20%).
    4. Increase the overall average retention rate by 7%.
    5. Invest in a minimum of 2 high-demand programs poised for double-digit growth.
    6. Expand brand awareness and visibility through strategic investment in marketing from $269,000 to $775,000 (300%).
  • OBJECTIVE II
    Strengthen Financial Sustainability
    1. Increase revenue from non-tuition sources by 5%.
    2. Reduce FSU discount rate by 5%.
    3. Increase net tuition revenue by 5% for AY26-27.
    4. Reduce operating expenses by 3%.
    5. Increase average course section enrollment from 14.8 to 15.8.
    6. Ensure 75% of academic programs meet defined financial sustainability benchmarks.
    7. Strategically invest at least 10% of net revenues from international programs following rollout of the Cost Center.
  • OBJECTIVE III
    Improve User Experience through Academic and Operational Process Review
    1. Reduce review time for initial transfer credit evaluation to three business days.
    2. Implement new policy for multi-year faculty contracts.
    3. Update the performance management system to include OKRs as core evaluation component for leadership team.
    4. Improve at least ten business processes to evaluate viability, user experience and efficacy of process.
    5. Update FSU website to ensure that 100% of content is accurate, current, and relevant.
    6. Provide supervisor training for 100% of academic dept. chairs and staff unit directors.
  • OBJECTIVE IV
    Champion Campus Culture, Collective Pride, and Community Engagement
    1. Increase the mean score NSSE indicator on Supportive Environment. (how much students feel supported by the institution)
    2. Increase attendance by 20% at FSU on-campus events. (athletics, performances, ceremonies)
    3. Design and deliver ‘customer care’ training program to 80% of staff.
    4. Establish community collaborations with 10 new local organizations for experiential learning opportunities.
    5. 50% of Frostburg businesses and 10% of Cumberland businesses display FSU partnership/ support.
    6. Hold at least 3 gatherings with the President to bolster dialogue with regional organizations.
  • OBJECTIVE V
    Achieve Academic Excellence and Innovation
    1. Design a more robust honors program and develop 3 honor majors, one per college.
    2. Secure governance approval for the new General Education Program.
    3. Develop a minimum of 2 new completer majors for off-main-campus delivery.
    4. Implement completion pathways for the 8 largest transfer programs.
    5. Incorporate AI competencies into 35% of lecture (LEC) courses.
    6. Increase reported Faculty Professional Achievements by 25%.
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