Progress 2017-2018

Action Items & Allocation of Resources  

During the summer 2017 planning retreat, several strategic initiatives were identified for funding. Funds were set aside to a) focus on increased marketing and recruitment efforts; b) begin a regional assessment of career opportunities for graduates; c) study the feasibility of advising centers; and, d) use analytics to improve retention/graduation rates and budgeting/resource allocation.

Funded Action Items

a). Marketing and recruiting: Approximately $75,000 was allocated to additional initiatives that included:

  • a narrated campus virtual tour
  • additional student connection opportunities through Hobsons 
  • advertising at bus stops at feeder schools where students use public transportation
  • expanded targeted social media advertising in the regional resident zone
  • Bobcat Boxes sent to alumni who are teachers

b.) Regional career opportunities: No University funds required.

  • utilizing funds from the governor to establish a VP for Regional Development 

c.) Advising centers feasibility

d.) Analytics for recruitment and retention: No University funds required.

  • utilizing HelioCampus, a higher education analytics platform that solves admissions, student retention and recruiting problems.



students participating in a planning session

Students participating in a strategic planning session