COB Hosts Virtual Event During Fall Semester

Nov 15, 2021 12:00 AM

Gordon and Connor HesterThe College of Business Student Engagement Committee spearheaded efforts to bring impressive virtual events to the campus during the Fall 2021 semester, each attended by well over 100 students, faculty, staff, and alumni.

The first of the two events, held on November 11, 2021, was organized by the FSU Marketing Club with sponsorship by the Direct Selling Education Foundation and the College of Business Dean’s Office. This high-profile event was co-headlined by Mr. Gordon Hester, who spent 25 years as former CEO of Roberti Enterprises, with $10 billion in annual sales and 100,0000 distributors in over 25 countries, and Mr. Connor Hester, a young entrepreneur, and CEO of ShapeTech Solutions.

Gordon and Connor discussed many different issues with the attendees, including the importance of having a college education, possessing an entrepreneur mindset, effectively managing personal branding, and examining different ways to build influence. The event was well received as “engaging, thought- provoking, and impactful” by many participants, marking an excellent start to a proposed regular CoB speaker series, which aims to bring influential speakers to have meaningful dialogue on relevant topics with members of the FSU campus community. 

In feedback gathered after the event, students shared their appreciation for the investment the College was making in keeping them current with best practices and notable trends. The event was unique and timely and reaffirmed the College’s role in preparing our existing students, along with alumni, for continued success in the future.