Revised Communication Programs Create New Opportunities for Today's Digital World

Jul 12, 2021 12:20 PM

Undergraduate students have new options for communication programs starting in Fall 2021.

The Communication Studies major has been revised so that students now select a track in Strategic Social Media or Strategic Communication Leadership. These areas are currently seeing strong job market growth, which is expected for many years to come. In addition, any student—regardless of major—can now choose to minor in Social Media.

“We want to reflect the current media trends and social media is crucial right now, so we created a brand new minor in Social Media, which is available to any student on campus, regardless of their major,” said Ms. Annie Danzi interim department chairperson.

The new minor has 24-hours of required coursework in communication studies, marketing and mass communication providing students with a broad background for working in the field.   “Employment opportunities for those with strategic social media skills is truly extensive,” Danzi added.

The Mass Communication major was similarly restructured to accentuate the digital nature and other strengths of the course sequence. As digital communication via web and mobile devices continues to grow, and as new technologies emerge, employment opportunities will continue to expand.

“We were driven by two things when we revised the communication programs last year, ‘Student and workforce expectations,’ and ‘ensuring undergraduates acquire the knowledge and skills needed to succeed,’” said Danzi.

For more information about any of these programs, contact the Department of Communication, 301-687-3049 or